Oxford University Press
D-12

Segment Marketing Manager

정규직서울특별시 중구
  • career
    경영관리 > 경영지원
  • cash협의 후 결정
  • cash확인필요
담당업무
Key Responsibilities: 1. Strategic Segment Alignment: - Work closely with the Segment Manager to understand overall segment goals and strategies. - Align GTM plans with segment objectives, ensuring consistency across all initiatives. - Work closely with Country Marketing Leads to ensure alignment of GTM plans to country marketing plans. 2. Product Launch Strategy: - Collaborate with the Segment Manager to develop comprehensive go-to-market plans for new products, features or services. - Devise, implement and track retargeting programs to revitalise old/existing products or features. - Define target audiences, messaging, and positioning in line with segment priorities. 3. Market Research and Insights: - Leverage insights provided by or develop with the Segment Manager or Global Research team to understand market dynamics, customer needs, and competitive landscapes. - Segment the market effectively based on segment-specific criteria. 4. Business Enablement: - Equip promotional teams with the necessary tools, training, and collateral to effectively promote segment products. - Collaborate with promotional teams to support OUP UK to achieve revenue targets set by the Segment Manager. 5. Launch Execution and Performance Metrics: - Coordinate product launches/relaunches across various channels, ensuring seamless execution. - Monitor launch performance metrics (e.g., adoption rates, customer feedback) and provide timely insights to the Segment Manager. 6. Cross-Functional Collaboration: - Work closely with product management, marketing, design, and customer support teams. Foster collaboration to achieve segment growth and market success. 7. Customer-Centric Approach: - Gather feedback from early adopters and customers during product launches. - Use customer insights to refine messaging and iterate on GTM strategies.
우대사항
Essential: - Bachelor’s degree in Business, Marketing, or a related field. - 5 or more years of experience in product marketing, GTM strategy, or related roles. - Strong Analytical Skills: Ability to interpret data and make informed decisions. - Excellent Communication: Clear and concise communication across teams and stakeholders. - Project Management: Organized, detail-oriented, and able to manage multiple initiatives simultaneously

모집조건

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  • 모집마감일2025.07.31
  • 근무형태 정규직
  • 근무지역서울특별시 중구
  • 급여협의 후 결정

지원자격

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  • 한국어 능력
    고급비지니스 회의 가능
  • 외국어 능력
    고급
    영어비지니스 회의 가능
  • 지원가능 VISA
    확인필요
  • 우대조건
    경력, 학사이상
본 채용 정보는 클릭(KLiK)의 동의 없이 무단전재, 재배포, 재가공할 수 없으며, 구직활동 이외의 용도로 사용될 수 없습니다.
본 정보는 잡코리아의 동의 없이 무단전재 또는 재배포, 재가공 할 수 없으며, 게재된 채용기업과 채용담당자의 정보는 구직활동 이외의 용도로 사용될 수 없습니다. 본 채용 공고는 기업의 정보로서, 잡코리아는 본 채용공고의 정보 및 자료에 대한 오류와 사용자가 이를 신뢰하여 취한 조치에 대해 책임을 지지 않습니다. <저작권자 c.잡코리아. 무단전재-재배포금지>
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