Content Marketing Specialist

kkday
D-24
정규직서울특별시 중구
  • career
    마케팅·홍보 > AE(광고기획자)·마케터
  • cash협의 후 결정
  • cash확인필요
담당업무
Responsibilities Digital Campaign Planning & Execution - Support planning, execution, and performance tracking of global/local integrated marketing campaigns - Manage campaign workflows, develop content for KKday’s owned channels, and trackperformance - Execute and optimize content distribution across social media, paid ads, and owned channels based on campaign strategy Brand Communication & Content Development - Create content aligned with brand tone, messaging, and guidelines - Develop storytelling content for key destinations and lifestyle/OTA categories - Structure campaign and promotional messaging aligned with brand positioning Content Production & Collaboration - Support content production and operations in collaboration with creators, designers, and external partners - Produce visual assets using Figma/Adobe tools and assist with short-form content creation (Reels, Shorts,TikTok) - Support production of online/offline campaign materials and branded content assets Data-Driven Performance Analysis - Organize and analyze campaign and content performance data to extract insights - Recommend optimization opportunities based on social media, paid ads, and app analytics - Improve content performance and funnel efficiency through user journey analysis App-Based Campaign & Content Optimization - Understand user flows of OTA/travel/lifestyle apps (onboarding, browsing, conversion, retention) - Apply key UX learnings to content and campaign planning - Enhance user engagement and content effectiveness through app-based experience insights
우대사항
Who You Are: - 1-3 years of experience in digital marketing or content marketing Experience in integrated marketing, digital campaigns, or social media content creation - Strong understanding of marketing communication fundamentals - Ability to analyze performance data and propose improvements - Proficiency in Figma or Adobe Suite (PS/AI/PR, etc.) - Comfortable using collaboration tools (Slack, Notion, Google Workspace, etc.) - Proactive, self-driven mindset with strong problem-solving skills - English proficiency Nice-to-have: - Background in OTA, lifestyle, or travel-related industries - Strong grasp of brand messaging, positioning, and storytelling - Ability to support app-based marketing or UX-informed content initiatives - Skilled in producing short-form content (Reels, Shorts, TikTok) - A data-driven mindset with the ability to translate insights into creative improvements - Familiarity with GA, Mixpanel, Tableau, or similar analytics/visualization tools - Comfortable collaborating with creative teams and external agencies - Passion for travel and sharp awareness of digital content trends

모집조건

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  • 모집마감일2025.12.31
  • 근무형태 정규직
  • 근무지역서울특별시 중구
  • 급여협의 후 결정

지원자격

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  • 한국어 능력
    고급비지니스 회의 가능
  • 외국어 능력
    고급
    영어비지니스 회의 가능
  • 지원가능 VISA
    확인필요
  • 우대조건
    경력무관, 학사이상
본 채용 정보는 클릭(KLiK)의 동의 없이 무단전재, 재배포, 재가공할 수 없으며, 구직활동 이외의 용도로 사용될 수 없습니다.
본 정보는 잡코리아의 동의 없이 무단전재 또는 재배포, 재가공 할 수 없으며, 게재된 채용기업과 채용담당자의 정보는 구직활동 이외의 용도로 사용될 수 없습니다. 본 채용 공고는 기업의 정보로서, 잡코리아는 본 채용공고의 정보 및 자료에 대한 오류와 사용자가 이를 신뢰하여 취한 조치에 대해 책임을 지지 않습니다. <저작권자 c.잡코리아. 무단전재-재배포금지>
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